Table of Contents
Introduction
Why Choose an MBA in Marketing?
Overview of MBA in Marketing
Eligibility Criteria
Key Subjects in Marketing
Duration of MBA in Marketing
Career Opportunities after MBA in Marketing
Conclusion
Introduction:
An MBA in Marketing is one of the most famous postgraduate programs that focuses on developing the skills required to promote, sell, and manage products or services effectively in a competitive business world. It blends main business disciplines such as finance and operations with specialized training in marketing fields like consumer behaviour, digital marketing, branding, and market research.
This program is made for individuals who aim to build careers in areas/fields such as brand management, sales, and product development, advertising and marketing strategies. It provides candidates with both analytical and creative skills, making them understand market statistics, identify customer needs and more.
Why Choose an MBA in Marketing?
Marketing is the backbone of any business or organization. Nothing is possible in any business if they don’t do marketing. Choosing marketing as your MBA specialization shows you the right path of growth, customer engagement, and brand development. Marketing is dynamic, visible, and directly impactful, it’s not like other specializations in which you work from the backend.
Further important reasons for choosing MBA in Marketing:
- Unlimited Career Paths/Opportunities
- Good Earning Potential
- Combination of Creativity and Strategy
- Recession free100% Placement assistance
In short, if you look for creativity, enjoy problem-solving and are ready for high-impact roles, an MBA in Marketing could be the perfect fit for you.
Overview of MBA in Marketing:
- Course Name: MBA in Marketing
- Course Level: Postgraduate
- Duration: 2 Years
- Eligibility: Bachelor’s Degree with a minimum of 50% (45% for SC/ST); Entrance Exam Score
- Starting Course Fee: ₹3 – ₹20 Lakhs
- Mode of Study: Full-time, Part-time, Online, Executive
- Starting Salary : ₹5 – ₹20 LPA
- Top Job Options: Brand Manager, Digital Marketing Manager, Product Manager, Sales Manager
- Top Recruiters: HUL, Amazon, Google, Deloitte, Infosys, Accenture
- Career Areas: FMCG, E-commerce, Tech, Consulting, Media, Retail
Eligibility Criteria:
- A bachelor’s degree in any discipline (minimum percentage 50% may be required in most of the institutions)
- Competitive/Entrance Exams such as CAT, XAT, CMAT, GMAT, NMAT, SNAP or equivalent scores (varies by institute), for international programs, GMAT and GRE (Graduate Record Examinations) are the primary requirements.
- Work experience, typically 1-3 years is preferred for top programs, though not always required.
Key Subjects in MBA – Marketing:
An MBA in marketing syllabus is designed to develop professionals with a strong knowledge of both brand development and consumer needs. Here are the main subjects which a student will be taught in this program:
- Marketing Management
- Business Analytics
- Strategic Management
- Operations Management
- Organizational Behaviour
- Consumer Behaviour
- Business Communication
- Financial Accounting
Electives in Marketing
Here are some common elective subjects in Marketing:
- Digital Marketing
- International Marketing
- Market Research
- Public Relations
- Brand Management
- Retail Management
- Sales and Distribution
- Advertising and Promotion
Duration of MBA in Marketing
The duration of an MBA in Marketing usually depends on the type of program and the country in which it is provided:
- Full-time MBA: Typically 2 years (In countries like India and the U.S.)
- Accelerated MBA: 1 year (In Europe and some U.S. schools)
- Part-time/Executive MBA: 2 to 3 years, designed for working professionals
- Online MBA: Flexible timing, typically 1.5 to 3 years.
Each program includes major business courses along with specialized marketing subjects, internships, and sometimes some project or thesis.
Career Opportunities after MBA in Marketing:
An MBA in Marketing opens doors for a lot of career opportunities across industries such as FMCG, technology, healthcare, retail, media, and more. Whether your strengths are in communication, creativity, or leadership, marketing gives vast roles to suit different skill sets.
- Brand Manager:
You’re responsible for building and maintaining brand image. This position involves developing strategies, seeing advertising campaigns, managing brand budgets etc. You work very closely with the creative team.
- Digital Marketing Manager:
You’ll handle SEO (Search Engine Optimization), PPC (Pay-Per-Click), social media marketing, email marketing, and content strategy etc. It’s good for those who enjoy working in data-driven things.
- Product Manager:
Product Managers are the main link between IT teams and customer needs. They define product maps, work on recent market strategies, and ensure that products meet market demands.
- Marketing Analyst:
They explain data to understand market trends, consumer needs and campaign performance.
- Sales Manager:
Sales Managers supervises a company’s sales operations, even if it is B2B or B2C. They set targets, manage client relationships, and lead sales teams to revenue growth.
- Market Research Analyst:
They collect, analyse, and interpret data about competitors, customer preferences etc. The insights help and guide them for better marketing strategies.
Importance:
All these positions offer different career opportunities, some are data-intensive, while others focus on brand engagement, or team leadership. That’s the unique way of a marketing career. It assists a wide range of interests, making it one of the most diverse fields of an MBA program.
Conclusion:
Considering GL Bajaj Institute, Noida for MBA program is a very wise choice for any student, as it has ranked 32 out of 246 institutions in India for MBA programmes like MBA in HR, Finance, Operations, and many more. Also, the institute reported an average placement package of INR 7.12 LPA for students graduating in 2023, reflecting its strong standing among management institutions in the country. These programs offered by GL Bajaj Noida are associated with Dr. A.P.J. Abdul Kalam Technical University and authorized by the AICTE. The Department of Management Studies at GL Bajaj Noida offers the MBA program. Time and Business Today has ranked the institute’s MBA programs multiple times.
